Stop Google indexing issues from silently killing your SEO & AI growth.
Turn your Google indexing data into organic search visibility with a step-by-step system, custom software, and senior technical SEO consultancy.
For websites managing 100,000 - 2 million pages.
“Adam is one of the best technical SEOs I’ve ever worked with.”
You can’t grow SEO & AI visibility by just publishing content.
Publishing consistently and getting pages indexed used to be enough. Not anymore.
Every company running a large website has watched the same pattern over the last few years: they publish more pages but see organic search traffic and visibility declining.
The usual suspects get blamed first: core updates, AI search, or technical issues. Sometimes things stabilise. Often they don’t.
But here is a cause almost no one investigates: your content is impacting your Google index health, which is dragging down your SEO and AI visibility.
The wild thing?
Google Search Console won’t ever tell you about the decline in your index health. The Page Indexing reports are misleading, lack historic data, and data exports are capped at 1,000 sample URLs.
Which means for any large website, the problem is invisible.
For the last 2 years, I’ve been building a system to diagnose whether indexing is the underlying cause of a traffic decline and resolve it when it is.
That system is Indexing OS.
Here’s what’s inside.
“Adam has transformed our client’s index performance. Over the past 6 months, he’s created a prioritised roadmap that helped reduce their indexed pages from 2 million to 653,000 (a 67% reduction).
By improving the overall health of the site, his work has directly contributed to measurable gains in organic search traffic and visibility.
I’d recommend him to any team serious about solving Google indexing issues.”
How Indexing OS turns your Google indexing data into a growth engine.
Five steps. One continuous process. From setting up your measurement foundation, to diagnosing what’s broken, to working with your team to fix it.
Review your Google Search Console account to measure index performance.
Before you can fix indexing, you need to be able to measure it. Most large websites have GSC properties configured years ago, by teams who’ve moved on, with no clear measurement plan. We start by reviewing and fixing the foundation.
- Review GSC account set-up end-to-end
- Review XML sitemaps and web property settings
- Build a measurement plan for your Search Console account
Understand your overall Google indexing health.
With clean measurement in place, we analyse your important page sections and quantify your current Google indexing health. Then a top-level audit surfaces any underlying issues your team can’t see today.
- Audit overall index health of your website
- Audit index health by section across the site
- Identify root causes impacting your index health
Run a deep-dive diagnostic to identify reasons for poor indexing health.
If we discover indexing health issues, we run a deep-dive audit. We analyse your indexed pages using a combination of specialised third-party tools and custom diagnostic frameworks designed to surface what GSC cannot show you on its own.
- Indexing Insight pulls Google index data at scale
- Diagnostic frameworks surface opportunities to fix
- Pull in web analytics + third-party SEO metrics
- Create an action plan grounded in real data
Build a prioritised opportunity roadmap.
Findings are only useful if your team knows what to do with them. We convert the diagnostic into a prioritised roadmap, ranked by potential traffic and revenue impact, grouped into engineering-ready workstreams.
- Prioritised roadmap to fix Google indexing issues
- Clear action report easy to digest with next steps
- Grouped into team workflows ready for handoff
Senior experts work with your team to implement opportunities.
Most SEO audits stop at the report. Indexing OS doesn’t. A Senior Technical SEO Strategist works alongside your dev teams to actually implement the fixes. Then uses the reporting foundation to measure the impact.
- Roadmap turned into a Product Roadmap
- Senior Technical SEO Consultant embedded with your team
- Opportunities turned into dev tickets ready to ship
What clients said about previous products.
Testimonials from previous products, services, and consultancy engagements.
Adam has the rare ability to translate SEO from a “marketing tactic” into a clear business driver, aligning content, intent, and pipeline impact. If you’re looking for someone who can own SEO/GEO strategically, Adam is exactly that partner.
Indexing Insight is a fantastic tool. It allows you to constantly see your website’s trending index coverage rate in Google Search. The not-indexed reports show you why money-driving pages aren’t indexed.
Indexing Insight has become an essential part of my workflow. I’m constantly building and launching new pages, and checking the index coverage rate in my daily email alerts keeps me on top of every project’s performance.
The SEO Product Ownership Bundle is a must-have for everyone who wants to cut across multiple domains and get organic growth initiatives prioritised and implemented.
I was continually inspired by his passion for technical SEO as well as his methodical and pragmatic approach to solving complex SEO problems. Adam is a pleasure to work with and I cannot recommend him highly enough.
Quite simply one of the best technical SEOs I’ve ever worked with who was not just willing but enthusiastic about working and learning with other teams to deliver outstanding work.
The SEO Product Ownership Bundle expanded my vocabulary on processes, frameworks and work streams that I’ve used for years. And gave me a place to reflect on, process and understand better why things have worked or not worked for me in the past. I’m walking away with a better outlook on how I can adapt and streamline things for myself in the future. Great job, Adam!
I’m amazed at how detailed and practical the SEO Product Ownership course is! Adam creates a deep knowledge base for those who are aiming to expand your SEO expertise with a lot of examples, materials and theory-based methodologies to put in practice. Thanks for sharing your knowledge!
Adam’s thoughtful technical training designed to empower our team with the tools and knowledge required to work with teams on projects from idea to implementation.
Adam is one of the most brilliant individuals I’ve ever had the opportunity of working with at DeepCrawl. His level of genius is unmatched and combined with his logical thinking and stellar execution makes him an invaluable asset to any team or organization.
In a short period of time working with Adam has resulted in significant growth of our organic traffic and revenue as well as our team’s understanding of technical SEO. We look forward to working with him again.
I took a course from Adam, and it made me at least 5x better at getting my SEO tasks implemented.
✓ Indexing OS is for
- Websites managing 100,000 - 2 million pages
- Real companies trying to build authority
- Companies that want to unlock organic visibility
- Teams that need to manage indexing at scale
- Agencies who want to deliver measurable wins for clients
✗ Indexing OS is not for
- Websites managing 100,000 pages or fewer
- Small websites where indexing isn’t a strategic issue
- Teams hunting for a quick fix or silver bullet
- Companies unwilling to remove, review or improve content
“Adam’s work on Google indexing and page quality helped me shift my mindset. It helped me build an SEO strategy for a 1.5 million page site that factored in search demand. The results speak for themselves.”
Invest in your SEO & AI Growth.
A top-level review of your Google index health and Search Console setup, with a measurement plan so you can actually track indexing performance.
- GSC account review
- Index measurement plan
- Top-level index health diagnosis
Index review + one-off diagnostic audit. We analyse the index health of your site, run our diagnostic frameworks, and deliver a prioritised roadmap.
- Everything in Foundation
- Full diagnostic audit of website & pages
- Prioritised action list & roadmap
The full Indexing Operating System. Our team runs through the full structured operating system. Plus we work alongside your teams to implement recommended solutions.
- Everything in Protection
- Senior Technical SEO support
- Product Owner working alongside your team
Before we start working together, here are answers to questions you might have.
Adam, your Technical SEO Strategist.
Adam has been working on large websites for a decade, helping companies generate tens of millions of visits by solving Google indexing issues. He is the co-founder of Indexing Insight, the platform behind the diagnostic data inside Indexing OS, and the operator who works alongside your team to actually ship the fixes.
Ready to find out if indexing is silently costing you traffic?
Book a 30-minute Discovery Call. We’ll look at your Search Console signals together and tell you whether Indexing OS is the right fit.
Book a Discovery Call